THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE CONCEPT OF MARKETING COMMUNICATION IN MARKETING

Authors

  • Maftuna Djahangirovna Mirzajonova Assistant, Tashkent State University of Economics (Uzbekistan)

Keywords:

marketing, communication, brand, corporate image, packaging, advertising, public relations, personal selling, sponsorship, vehicle design, sales promotion, exhibitions

Abstract

This article discusses the importance of marketing for the effective functioning of business entities, as well as the issue of marketing communications. The theoretical basis of the concept of marketing communication has been classified through an extensive study of the concepts of “communication” and “marketing”. The article develops the characteristics of the elements representing marketing communication, the model of integrated marketing communication.

References

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Published

2023-05-19

How to Cite

Maftuna Djahangirovna Mirzajonova. (2023). THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE CONCEPT OF MARKETING COMMUNICATION IN MARKETING. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact Factor: 8.036, 12(05), 50–55. Retrieved from https://gejournal.net/index.php/IJSSIR/article/view/1751

Issue

Vol. 12 No. 05 (2023): INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH

Section

Articles

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