https://gejournal.net/index.php/APJMMR <p><strong>The aim of journal is to publish quality research articles in the fields of marketing and allied areas of management. It welcomes papers from both academicians and practitioners on conceptual paradigms, academic research, theories, business models, as well as organizational practices in marketing and management research. The goal of journal is to constitute a qualified and continual platform for sharing studies of academicians, researchers and practitioners. The journal welcomes manuscript submissions from scholars everywhere.</strong></p> <p><strong>ISSN: 2319-2836 </strong></p> <p><strong>Impact Factor: 8.071</strong></p> <div class="inr_header"> <h1>JOURNAL INDEXING</h1> </div> <div class="inr_con_cont"> <ul class="jr_ind_li"> <li>WZB-Wissenschatszentrum Berin Fur Sozialforschung</li> <li>Open J-Gate, INDIA</li> <li>ISSN: https://portal.issn.org/resource/ISSN/2319-2836</li> <li>Electronic Journals Library-University Library of Regensburg</li> <li>Zeitschriftendatenbank-ZDB:German Journal Databank</li> <li>Global Impact Factor: http://globalimpactfactor.com/asia-pacific-journal-of-marketing-management-review/</li> <li>SJIF Impact Factor: http://sjifactor.com/passport.php?id=21484</li> <li><a href="https://scholar.google.com/">Google Scholar </a></li> </ul> </div> <p> </p> Green Earth Research Network (GERN) en-US ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 8.071 2319-2836 https://gejournal.net/index.php/APJMMR/article/view/2749 <p>In this article, the innovative strategy of the joint venture "Samarkand APPAREL", the development of innovative activities in the textile and clothing industry, the increase of the innovative structure of the industry and the increase of the export of high-tech products, the expansion of assets, the organizational structure of the financial status service, material and financial resources ensuring efficiency of use, developing long-term strategies and current plans in financial and commercial activities of the enterprise.</p> Musayeva Shoira Azimovna Fayzullayev Asliddin Safar o‘gli Copyright (c) 2025 GEJournals https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-10 2025-10-10 14 10 1 10 https://gejournal.net/index.php/APJMMR/article/view/2750 <p>In this article, the econometric analysis and evaluation of the effectiveness of the use of investments in small business entities of the Namangan region, as well as the ways and perspectives of improving investment in small business sectors are presented.</p> Ahmedov Oybek Turgunpulatovich Copyright (c) 2025 GEJournals https://creativecommons.org/licenses/by-nc-nd/4.0 2025-10-28 2025-10-28 14 10 11 16