ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 8.071 <p><strong>The aim of journal is to publish quality research articles in the fields of marketing and allied areas of management. It welcomes papers from both academicians and practitioners on conceptual paradigms, academic research, theories, business models, as well as organizational practices in marketing and management research. The goal of journal is to constitute a qualified and continual platform for sharing studies of academicians, researchers and practitioners. The journal welcomes manuscript submissions from scholars everywhere.</strong></p> <p><strong>ISSN: 2319-2836 </strong></p> <p><strong>Impact Factor: 8.071</strong></p> <div class="inr_header"> <h1>JOURNAL INDEXING</h1> </div> <div class="inr_con_cont"> <ul class="jr_ind_li"> <li>WZB-Wissenschatszentrum Berin Fur Sozialforschung</li> <li>Open J-Gate, INDIA</li> <li>ISSN:</li> <li>Electronic Journals Library-University Library of Regensburg</li> <li>Zeitschriftendatenbank-ZDB:German Journal Databank</li> <li>Global Impact Factor:</li> <li>SJIF Impact Factor:</li> <li><a href="">Google Scholar </a></li> </ul> </div> <p> </p> Green Earth Research Network (GERN) en-US ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 8.071 2319-2836 METHODS OF ENSURING EFFECTIVE AND SAFE DATA EXCHANGE IN INFORMATION SYSTEMS USED IN THE EDUCATIONAL SYSTEM <p>In the development of modern information technologies, fast and secure exchange of information is gaining importance. Optimizing the process of data exchange and ensuring security through various technological solutions serves to increase the efficiency of information systems. This article explores effective and safe data-sharing methods and data protection.</p> Rizayev Sardor Qulmatova Sayyora Copyright (c) 2024 GEJournals 2024-05-21 2024-05-21 13 05 1 4 ANALYSIS OF THE EFFICIENCY OF USE OF THE ORGANIZATION'S CAPITAL <p>To determine the efficiency of using sources of asset formation, in particular equity capital, it is necessary to analyze them. The efficiency of capital use is characterized by the profitability indicator. To study the influence of factors on the profitability indicator comprehensively and at the same time compactly, it is necessary to use factor analysis.</p> Bunyod Usmonov Copyright (c) 2024 GEJournals 2024-05-21 2024-05-21 13 05 5 10 SOCIO-ECONOMIC NATURE OF INVESTMENT PROJECTS <p>In this article, the socio-economic nature of investment projects, the implementation of comprehensive reforms in Uzbekistan to improve the management of investment projects through the reduction of state capital investments, quotas, licensing, ownership of control packages, demand stimulation and other similar means, and the improvement of the investment environment in the future. thoughts and opinions about the priority directions of the state macroeconomic policy are given.</p> Mullabayev Baxtiyarjon Bulturbayevich Nosirov Akbarxon Alixon o‘g‘li Copyright (c) 2024 GEJournals 2024-05-21 2024-05-21 13 05 11 14