RITESH KUMAR CHAUDHARY AND DR. PRAGYA SINGH. ROLE OF E-COMMERCE IN CHANGING CONSUMER PREFERENCES: SPECIAL REFERENCE TO THE ELECTRONIC SECTOR. INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT, ENGINEERING AND SOCIAL SCIENCES ISSN: 2349-7793 Impact Factor: 6.876, [S. l.], v. 18, n. 03, p. 20–32, 2024. Disponível em: https://gejournal.net/index.php/IJRCIESS/article/view/2477. Acesso em: 28 oct. 2024.