ASSESSMENT OF THE COMPETITIVENESS OF LIGHT INDUSTRIAL GOODS IN SMALL BUSINESSES AND PRIVATE ENTERPRISES

Authors

  • Ravshanjon Ismoilov Associate Professor of Namangan Institute of Engineering Technology
  • Avazkhon Agzamov PhD in Economic Sciences, Associate Professor, Department of Taxes and taxation, Tashkent State University of Economics
  • Erkinov Burhon Shuxratjon og'li Student of Namangan Institute of Engineering and Technology, group 14-a-21

Keywords:

Clothes market, marketing, competition, competitiveness, consumer market, market condition, market development, marketing strategies, panel research, assortment research, market development strategies, fashion market, fashion marketing, fashion development strategies.

Abstract

The article examines the status and development of the apparel market in Uzbekistan, and changes in its structure based on marketing research and evaluates the impact of changes in the retail segment of the apparel market, the composition of the consumer market of garments, and the changes in consumer segment. Based on the competitive position on the assortment of retail clothing, strategies for pushing the garments from China, Turkey and other countries into the domestic market for each assortment of clothing are identified. Changes in consumption by squeezing an assortment of competing countries from the domestic market are studied on the basis of panel research, and a matrix of factors influencing its formation and wardrobe formation.

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Published

2023-11-25

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Vol. 12 No. 11 (2023): ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW

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