SLOGANS AS AN ESSENTIAL PARTS OF ENGLISH AND UZBEK ADVERTISEMENTS
Keywords:
slogan, repetitive modification, linguistic units, linked slogan, harmonious slogan,free slogan, rhythmic and phonetic harmony.Abstract
This article is devoted to investigate the effective usage of slogans in both Uzbek and English advertising. There are provided several types of slogans mostly used in advertising. This article is based on several obvious examples which strengthen the theoretical part of it.
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