ANTI-CRISIS PR TECHNOLOGIES IN MAINTAINING THE CORPORATE IMAGE.
Keywords:
image, artel, corporate, anti-crisis PR technologies, achievement, HR, experience, analysis.Abstract
Today, as time progresses, crisis situations can be observed in any company. In such cases, Anticrisis PR is very important. In particular, any PR manager who knows how to develop an anti-crisis PR strategy and how to use PR technologies can maintain a positive image of his company. In our scientific work, crisis situations in various companies and ways to get out of them using anti-crisis technologies are discussed.
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