A STUDY ON MARKETING OPPORTUNITIES / AVENUES AND PROMOTIONAL ACTIVITIES OF GREEN PRODUCT

Abstract

Environmental issues should be balanced with primary customer needs. Everything can be created by artificial,
but True Nature cannot be created by artificial. Green marketing incorporates a broad range of activities,
including product modification, changes to the production process, packaging changes, as well as modifying
advertising and consumption, which eventually prevents environment degradation. Green marketing is a
strategic approach to market eco-friendly products is considered as one of the popular Marketing approach is in
recent times. The Growth of population were rapidly increasing year by year, it