THE ROLE OF MARKETING IN THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES IN UZBEKISTAN

Authors

  • Saipullaev Ilhomjon Abdurakhmonovich "University of Business and Science", Senior Lecturer of the Department of Management and Digitization, Doctor of Philosophy in Economics, PhD

Keywords:

Small business enterprises, competition, strategy, advertising, small business, image, customer, medium business, export, brand, marketing.

Abstract

This article highlights the importance of Marketing, which is necessary for the development of small and medium-sized businesses. An analysis of the correct implementation of marketing, which is one of the important factors in creating an internal environment, has been carried out. The entire life cycle of the company is divided into 6 periods, and in each period several directions of the main marketing activities are mentioned.

References

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Abdurahmanovich, S. I. (2022). THEORETICAL FOUNDATIONS OF INSTITUTIONAL DEVELOPMENT OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP. ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603, 11(07), 56-66.

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Abduraxmonovich, S. I. (2021). FORMS OF CREDIT FOR SMALL BUSINESS AND ENTREPRENEURSHIP. Galaxy International Interdisciplinary Research Journal, 9(10), 262-269.

Saypullaev Ilhomjon Abdurahmonovich (08.2023) LEGAL MECHANISMS OF SMALL BUSINESS FORMATION AND DEVELOPMENT IN UZBEKISTAN ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW ISSN: 2319-2836 Impact Factor: 7.603, Vol 12, Issue 08, 2023, 21-28.

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Published

2024-09-30

How to Cite

Saipullaev Ilhomjon Abdurakhmonovich. (2024). THE ROLE OF MARKETING IN THE DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES IN UZBEKISTAN . INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact Factor: 8.036, 13(09), 27–29. Retrieved from https://gejournal.net/index.php/IJSSIR/article/view/2500

Issue

Vol. 13 No. 09 (2024): INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH

Section

Articles

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