ANALYSIS OF THE QUALITY OF THE SOLD PRODUCT: A CASE STUDY BASED ON SONY CORPORATION
Keywords:
Product quality, analysis, Sony Corporation, return rate, quality control, customer satisfaction.Abstract
In this study, we learn the analysis of the quality of product sold. In example cases, Sony Corporation is used as a base. Some main metrics this study focuses on include product durability, customer satisfaction, return rates, and industry benchmarks (performances used to compare companies). Sony’s performance is evaluated with the help of newly shared market research reports, customer reviews, and other financial data in categories of Sony including television, cameras, audio equipment and gaming consoles. This evaluation also examines the role quality management strategies play when brand reputation and sales are concerned.
References
“What is quality”, Postharvest Biology and Technology.
https://www.sciencedirect.com/science/article/pii/S0925521498000842
“The Effect of Product Quality, Service Quality, Price On Product Purchasing Decisions on Consumer Satisfaction”, Ilomata International Journal of Tax & Accounting (IJTC)
Volume 2, Issue 1 January 2021 https://www.ilomata.org/index.php/ijtc
https://ilomata.org/index.php/ijtc/article/view/202
“Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty”, Jurnal Mahasiswa Ekonomi & Bisnis
Volume 2, No 1, January 2022
https://ojs.pseb.or.id/index.php/jmeb/article/view/245/151 (pdf)
‘Quality 4.0 and its impact on organizational performance: an integrative viewpoint’. October 8, 2021
https://www.emerald.com/insight/content/doi/10.1108/TQM-08-2021-0242/full/html
‘The Value of Quality’. Nov 1, 2007
https://pubsonline.informs.org/doi/abs/10.1287/mksc.1070.0286
Statista(2023)https://www.statista.com/insights/consumer/brand-profiles/2/13/smartphones/united-states/
Consumer Reports(2023) https://www.consumerreports.org/electronics-computers/tvs/why-it-doesnt-always-pay-to-buy-a-cheap-tv-a3770018556/
Customer satisfaction table:
https://www.theacsi.org/wp-content/uploads/2023/09/23sep_APPLIANCE-PC-STUDY_FINAL.pdf
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 GEJournals

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.