TRANSFORMATION OF CORPORATE CULTURE UNDER THE INFLUENCE OF GLOBALIZATION PROCESSES
Keywords:
corporate culture, globalization, digitalization, glocalization, innovation, ESG, human capital, management transformation.Abstract
This scientific paper analyzes the impact of globalization and digitalization processes on the transformation of corporate culture. The study examines changes in corporate culture at the technological, social, and value-based levels, as well as their influence on organizational performance, human capital, and management systems. Special attention is given to the glocal management model, which ensures a balance between national values and global standards. The research findings demonstrate the necessity of developing innovative thinking, transparency, inclusiveness, and digital competencies within the corporate environment.
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