MARKETING INNOVATIONS IN THE BAKERY INDUSTRY IN THE CONDITIONS OF FORMATION OF SUSTAINABLE COMPETITIVENESS
Keywords:
market relations, marketing, innovation activity, innovation marketing, bakery industry, economic development, economic competitiveness, scientific and technological progress, production, services.Abstract
The article highlights the main issues of marketing innovation in the bakery industry in the context of the formation of sustainable competitiveness, its impact on the development of the bakery industry, as well as the development of scientific and technological progress in the conditions of market relations. Attention is drawn to the urgent need to form a national concept of the level and quality of production of finished products in the bakery industry, which has clear goals, meets current problems, and corresponds to a number of national and economic characteristics.
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