CONCEPT AND FACTORS OF ENTERPRISE INVESTMENT ATTRACTIVENESS

Authors

  • Avazkhonov Khondamir Master’s Student, Ural State University of Economics (USUE)

Keywords:

investment attractiveness, enterprise, investment, risk, digitalization, innovation, competitiveness, financial stability, ESG, investment climate.

Abstract

This article provides an extended analysis of enterprise investment attractiveness as a multidimensional economic category shaped by internal, external, institutional, and digital determinants. It explores theoretical approaches to investment attractiveness and its interrelation with risk, competitiveness, and investment climate. Special attention is given to financial stability, innovation capacity, corporate governance, ESG principles, and digital transformation. The study systematizes the key factors of investment attractiveness and emphasizes the necessity of a comprehensive assessment framework. The findings contribute to improving investment decision-making efficiency and supporting strategic enterprise development.

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Published

2026-04-30

Issue

Vol. 15 No. 04 (2026): ASIA PACIFIC JOURNAL OF MARKETING & MANAGEMENT REVIEW

Section

Articles

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Copyright (c) 2026 GEJournals

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