THE ROLE OF DIGITAL MARKETING IN SELLING NATIONAL CRAFT PRODUCTS

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  • Musayeva Shoira Azimovna Professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan
  • Fayziev Sardorkhon Sanjarkhonovich Student Tashkent Turin Polytechnic University

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National craft, enterprise, digital marketing, commerce, internet, sales, communication.

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This article examines the effects of digital marketing in the craft industry as e-commerce, communication with customers, cost reduction and time-saving, crafters entering the global market through the internet without any barriers, and great opportunities in increasing sales.

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2023-04-15