INNOVATIVE MARKETING STRATEGY AIMED AT MAXIMIZING THE DEVELOPMENT OF THE TOURIST INDUSTRY IN UZBEKISTAN

Odina Teshabaeva; Asiljon Yulchiev

Autori

Odina Teshabaeva lecturer of Economics and Service, Fergana State University
Asiljon Yulchiev lecturer of Economics and Service, Fergana State University

Parole chiave:

Tourism industry, marketing, hotel, tourism.

Abstract

To further improve the quality of services for tourists visiting our country and to attract the attention of the world community as a country with a tourism industry that fully meets market requirements. The development of the tourism industry has turned many places into tourist destinations: resorts or temporary stops, the impact and consequences of this industry vary depending on the size and relative importance of the local community.

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