THE PROBLEM OF BRANDING AND MARKETING IN THE FIELD OF TOURISM IN UZBEKISTAN

Kholmirzaeva Gulmira

THE PROBLEM OF BRANDING AND MARKETING IN THE FIELD OF TOURISM IN UZBEKISTAN

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Kholmirzaeva Gulmira University of world economy and diplomacy

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national brand, marketing, tourism, trade.

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this scientific article is mainly about the problems of brandy and its relevance. In addition to being brought to the tourism brand.

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O’zbekiston Respublikasi Prezidentining 2017 yil 7 fevraldagi “2017-2021 yillardagi O’zbekiston Respublikasini rivojlantirishning beshta ustuvor yo’nalishi bo’yicha harakatlar strategiyasi” to’g’risidagi PF-4947-sonli Farmoni. – O’zbekiston Respublikasi qonun hujjatlari to’plami, 2017 y. www.lex.uz.

www.rayban.com Luxottica Group

Мамлеева Л., Перцыя В. Анатомия бренда. Изд.: Вершина, 2007. – 180 стр.