THE PROBLEM OF BRANDING AND MARKETING IN THE FIELD OF TOURISM IN UZBEKISTAN

Kholmirzaeva Gulmira

THE PROBLEM OF BRANDING AND MARKETING IN THE FIELD OF TOURISM IN UZBEKISTAN

Autori

Kholmirzaeva Gulmira University of world economy and diplomacy

Parole chiave:

national brand, marketing, tourism, trade.

Abstract

this scientific article is mainly about the problems of brandy and its relevance. In addition to being brought to the tourism brand.

Riferimenti bibliografici

O’zbekiston Respublikasi Prezidentining 2017 yil 7 fevraldagi “2017-2021 yillardagi O’zbekiston Respublikasini rivojlantirishning beshta ustuvor yo’nalishi bo’yicha harakatlar strategiyasi” to’g’risidagi PF-4947-sonli Farmoni. – O’zbekiston Respublikasi qonun hujjatlari to’plami, 2017 y. www.lex.uz.

www.rayban.com Luxottica Group

Мамлеева Л., Перцыя В. Анатомия бренда. Изд.: Вершина, 2007. – 180 стр.